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What Does Google Analytics 4 Mean for Your SEO Strategy?
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What Does Google Analytics 4 Mean for Your SEO Strategy?

On July 1, 2023, Google Analytics 4 will take over all traffic processing, officially retiring Universal Analytics. However, the rollout will take a few months, so some businesses may lose access to Universal Analytics sooner than others. Google Analytics 4 is already available, meaning it’s a good time to start...